01Doctoral research
The Functional Transition of AI Innovation
A longitudinal study of 17,510 AI patents traces the structural shift from automation toward augmentation and identifies its major transition points.
17,510AI patents · 2010–2025
01 / About
ELISA CHOI · FOUNDER & PRINCIPALFounder & principal
Elisa Choi, Ph.D.
AI 혁신의 변화를 데이터로 읽고, 복잡한 기술의 흐름을 조직이 실행할 수 있는 언어로 전달합니다.
ELISA AXI is an independent research and advisory practice connecting AI innovation, analytics, and strategy. Technical evidence is translated into defensible narratives, decision frameworks, and strategic opportunities.
Founder & Principal · ELISA AXISenior Researcher · ICECPartner Consultant · Gureum Research InstituteBusiness Informatics · AI Innovation & Strategy
View full academic profile 02 / Research portfolio
Business Informatics · AI innovation
Three connected
research directions.
From identifying technological change to extracting its meaning and translating it into an actionable industry strategy.
02Method & patent
Purpose-driven Text Intelligence
A purpose-led method extracts functions, means, effects, and application targets from short technical text where frequency-based analysis misses meaning.
0.96Classification accuracy
03Industry intelligence
Mapping AX Direction and Intensity
An evidence-based framework connects technological signals with industry direction, transition intensity, and strategic opportunities for organizations.
2015Key transition point
PublicationsPeer-reviewed journal articles
SCOPUS · 2026Syntactic anchoring for artificial intelligence patent insightWorld Patent Information · Vol. 84
SSCI · 2025Social Dynamics of HyperboleTechnology Analysis & Strategic Management
SCIE · 2025Unlocking the potential of playEntertainment Computing · Vol. 52
Conference papersProceedings
Character Combination Dynamics in Web NovelsElisa Choi · Haneul Kim
2023 Korea Society of Management Information Systems Fall Conference · pp. 349–352
2023 Korea Society of Management Information Systems Fall Conference · pp. 349–352
A Study of the Impact of K-POP on Regional TourismElisa Choi · Jiyoon Cho
2023 Korea Society of Management Information Systems Fall Conference · pp. 345–348
2023 Korea Society of Management Information Systems Fall Conference · pp. 345–348
LSTM-based Forecasting of Electricity Consumption under Changes in Summer Rainfall in KoreaJinwoo Park · Elisa Choi
2023 Korea Society of Management Information Systems Fall Conference · pp. 334–338
2023 Korea Society of Management Information Systems Fall Conference · pp. 334–338
Design Business Model for Smart Lifestyle Mobile ApplicationElisa Choi · Minsoo Shin · Gyoo Gun Lim
2022 Korea Intelligent Information Systems Society Conference
2022 Korea Intelligent Information Systems Society Conference
Research projectsApplied research
AI transformation impact and magnitude forecasting analysisETRI
Integrated demolition management system for terminated cablesKTOA
Overseas 5G spectrum auction case studiesETRI
03 / Independent publication
Biannual research series
SERIOUS
PAPER
ELISA AXI publishes independent papers twice a year, turning long-horizon research and active project work into concise, useful intelligence.
SP01
Forthcoming research paper
From Automation
to Augmentation
Reading the functional transition of AI innovation through 17,510 patent records.What Serious Paper covers
- 01Independent papers
Evidence-led perspectives on AI, technology transformation, and organizational change.
- 02Research projects
Selected commissioned and collaborative projects, presented with their question, method, and contribution.
- 03Working intelligence
Early signals and analytical frameworks that connect rigorous research with practical decisions.
04 / Speaking
Lectures & keynotes
Research made
clear and actionable.
AI 혁신, 텍스트 분석, AX 전략을 연구 근거와 실제 조직의 언어로 연결합니다.
Selected lectures
가톨릭대학교 · 생성형 AI 연구 및 보고서 활용 · 2024–2025
한양사이버대학원 · 비즈니스에서의 생성형 AI 활용 · 2024
대표 강연 주제
카드 위에 마우스를 올리거나 탭하면 소개를 볼 수 있습니다.
01AXI
01
Beyond Automation
AI가 대체하는 일에서, 인간을 확장하는 일로
AI 혁신의 흐름을 Automation에서 Augmentation으로 읽고 조직의 다음 선택을 제안합니다.
02AXI
02
Reading AI Signals
특허와 텍스트 데이터로 미래의 방향 읽기
흩어진 기술·산업 데이터를 의미 있는 신호로 전환하는 분석 프레임을 소개합니다.
03AXI
03
Designing AX Strategy
우리 조직에 맞는 AI Transformation 설계
유행하는 도구보다 조직의 목적과 업무 구조에서 시작하는 AX 전략을 설계합니다.
05 / Capabilities
Rigorous research.
Useful outcomes.
Each engagement is designed around the decision that must be made.
Technology intelligence
Evidence-led mapping of patents, markets, and emerging AI capabilities.
Text analytics
Purpose-built language analysis for technical documents and organizational data.
AX strategy
Research-grounded guidance from automation toward human–AI augmentation.
Research collaboration · Advisory · Speaking